This is where a marketing roadmap will help. This shiny-object-syndrome can make even the most talented, hard-working teams miss deadlines and goals. When there are dozens of ideas floating around the team at any given moment, it’s easy to jump from one project to another. One of the challenges of having an ambitious, creative marketing team is wanting to do everything at once. No one is immune to it - unless they have the right tools and habits in place.īack to the Top You’ll Develop and Stick to a Marketing Roadmap
It impacts the rulings made by parole judges and clinical decision making of surgeons. It happens when you run out of willpower after a day packed with marketing tasks and decisions (no matter how small). When this happens, you often default to decisions that feel easy and safe. This phenomenon is called decision fatigue. However, you don’t have any willpower left, so you settle for a 10% idea - a smaller project that will bring you 10% better results. It’s the one that could multiply your results and blow your competition out of the water. You want to tackle the 10x idea - the one that feels bigger than anything you’ve ever done. You choose the 10% growth opportunity instead of the 10x project. When it’s time to make an important decision - like what marketing project to focus on next - you feel depleted and go for the easiest one. There are blog posts, videos, tweets, and Facebook posts to be published, drafts to be edited, graphics to be created, emails to be sent, and reports to be run. There’s never not something waiting to be done. Marketing teams, especially their managers, have a lot on their plate at all times. The marketing project prioritization matrix will help you find the true priority for everyone in your team - at any given time.īack to the Top You’ll Remove Decision Fatigue From Your Work One leader told me of this experience in a company that talked of 'Pri-1, Pri-2, Pri-3, Pri-4, and Pri-5.' This gave the impression of many things being the priority but actually meant nothing was.“ – Greg McKeown, Essentialism People and companies routinely try to do just that. Somehow we would now be able to have multiple 'first' things. “Illogically, we reasoned that by changing the word we could bend reality. In fact, the word "priority" didn’t always mean what it does today. In his book, Essentialism, Greg McKeown explains that although the word came into the English language in the 1400s, it wasn’t until the 1900s that we pluralized the term and started talking about priorities. Instead of focusing on as much as possible at once and hoping that something sticks, you’ll find the few powerful areas that will both serve your audience and help you hit your marketing and business goals.
With the help of the matrix, these 10x projects will provide you with long-term and repeatable growth and help you reach your marketing goals ten times faster. These projects are also known as 10x projects at CoSchedule. The goal of the marketing project prioritization matrix is to identify projects that lie in the upper-right part of the matrix. Plotted out on a simple X/Y chart, it looks like this: This is where a project prioritization matrix comes in.Ī project prioritization matrix is a decision-making tool that can be used in any type of project management.īack to the Top Introducing the Marketing Project Prioritization Matrix The marketing project prioritization matrix helps you focus on projects that will bring the most value to the largest amount of your target audience.
If everything seems important, nothing is.
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